PoopPac Dog Walkers Case is Featured on CNBC

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Council hit the streets to help stop dog fouling

• by Mark Smith, Cynon Valley Leader
• Aug 18 2011

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CONSIDERATE and selfish dog owners beware – a new crackdown has been launched against those who let their four-legged friends to foul in public and don’t pick it up.

Over the last 11 months, a staggering 34 tonnes of dog mess has been collected by Rhondda Cynon Taf Council’s Streetcare staff.

The majority of that mess was collected from the dog waste bins installed in communities across the county borough.

But far too much of it was scooped up from streets, pavements, open spaces, town centres and even parks, which is disgusting, dangerous and illegal.

Dog fouling in Rhondda Cynon Taf is seen as a major problem, and the council is launching a new campaign in a bid to stamp out this revolting issue.

The new campaign uses posters, adverts and radio campaigns featuring green hero Rhys Cycle and Dr Clean. The pair follow a dog fouling incident into the future to see just how harmful dog waste can be to the local community.

Dog waste is not only unsightly and messy, it can have serious health implications for children and adults alike, including toxocariasis. Toxocariasis is an infection of the roundworm toxocara canis. The parasites eggs can be found in soil or sand contaminated with faeces and if swallowed, result in infection that lasts between six and 24 months - or sometimes a lifetime.

Symptoms include eye disorders, blindness, aches, dizziness, nausea, asthma and epileptic fits.

Failure to clean up after your dog could result in a hefty fine of at least £75, a criminal record or even worse you could endanger the life of others.

The council’s Streetcare Enforcement and Awareness Officers regularly patrol the streets looking for eco-offenders and have heard various feeble excuses for allowing pets to foul in public.

Under the dog fouling act of 1996, owners have to be in control of their pets and remove any mess left in the open air – whether it’s in a playing field, a pavement or a neighbour’s garden.

The council’s deputy leader, Coun Anthony Christopher, said: “We are very fortunate to have such a proactive and enthusiastic Streetcare Team who remain committed to using innovative schemes and initiatives to combat these blights on our towns and villages.”

The council provides specific bins near dog walking routes. If there is no bin on your route it is your responsibility to take it home with you for disposal.

Read More http://www.walesonline.co.uk/go-green/2011/08/18/council-hit-the-streets-to-help-stop-dog-fouling-91466-29244217/#ixzz1VK0S1MQ2

Council hit the streets to help stop dog fouling - Go Green from @walesonline

Council hit the streets to help stop dog fouling - Go Green from @walesonline

What To Do With The Poo?

You’d think this would be a simple question, with a simple answer – not so!  Many a responsible dog owner has tackled this question and been given a barrage of answers; many of which will be correct or incorrect based on where you live.  Yes poo in geographically sensitive!  You will find if you check with your local city/county they will have guidelines for how they would like you to deal with waste disposal; but be aware that if you leave your home base and go to a different US city or county (think day trip, or even more confusing road trip) the rules may well change as well as the possible fines! 

Some cities have fines for pooping out of bounds but don’t enforce them, others have fines and will not hesitate to write you a ticket.  Some have a poop three strike law and other cities do not fine at all.  And as for fines, they may be as low as $25.00 or as high as $1000 with possible jail time up to 14 days.  Some cities encourage the use of plastic bags and others are trying to ban plastic bags.  One city will promote burying the poop and another will discourage this as they fear it may interfere with the water quality or contaminate food grown at a later date in the vicinity of the hole. Some cities encourage the installation of little septic tanks designed for pet waste and others discourage this stating these tanks are often not maintained properly and are thus a health hazard. I read one article where a city was teaching worm composting as one of their preferred ways for their residents to manage dog waste. 

We are then we are presented with ‘do I carry it’ or ‘place it in the nearest bin; any bin’?  Well some neighbors will not mind you popping your package in their trash can and others will hit the roof and more.  Can I ‘leave it here until I return’ or will I ‘get the evil eye’ for leaving my package, all be it ever so briefly, on the beach/path/trail…? And then we can hit the topic of biodegradable bag, or not, and what is the difference, and are all biodegradable bags created equal and on and on the questions go. Go abroad and you will have a whole set of different rules, surrounding dog poop including the fact that some cities in Israel have actually created a data base to record and tag poop by DNA!!!   Yes CSI Waste management !  So what is one to do?

Most parties seem to agree on several points; storm water runoff is polluted by passing through dog waste left on the ground and this can adversely affect local water quality in watersheds, rivers, streams and the ocean, accordingly leaving it on the ground, anywhere, is clearly a no no.  Secondly when we are sharing the local pathways, parks and beaches with our neighbors and especially children, abandoned dog waste is messy, smelly and unhealthy.  So picking up is a must.  Using a biodegradable pet waste bag is highly recommended as they tend to be thinner than most grocery bags and thus more likely to degrade more efficiently.  Taking the waste home with you to dispose of in your own garbage can would probably please even the most finicky person as you will not be spoiling the air by filling up a public trash can that may fester in the heat, attract flies… or worse still a child may inadvertently touch the package when throwing away their ice cream wrapper (yes I’ve read these criticisms too). So pop your package in a nifty case such as PoopPac Dog Walkers Case, which has been especially designed to tote dog waste (www.pooppac.com) with ease and style and no mess or odor, and life for you and your pooch will be swell and you will be loved by all.

PoopPac Dog Walkers Case; The Right Product at The Right Time

Research, and the tremendous interest shown in PoopPac thus far from the UK, Canada,  Mexico, Japan and Australia have already shown PoopPac has international appeal.  Today dog waste management is a very hot topic; it is controversial and political both domestically and internationally.  The subject of managing dog waste and related stories appears in the main media outlets daily.  As such the PoopPac Dog Walkers Waste Case is the right product at the right time and offers a great business opportunity.

So why has this become such a topical subject recently? In a relatively short period of time we have gone from most dogs living in a household with surrounding land or a garden/yard in which they have been trained to use a particular area of the grounds as their toilet, to more and more dogs moving in with smaller households in urban communities where many now live in apartments, or homes with small yards that do not lend themselves as a place large enough to exercise dogs.  Also increasingly dogs have become much closer human companions, often regarded as a member of the household and as such traveling extensively with their guardians on all trips outside of the home, including trips to the store, restaurant and just about everywhere their guardian goes.  This mobility, combined with restricted home environments has born an increasing necessity to provide solutions for dog waste management. Add to this the ever increasing dog population and it is apparent why pet waste management is a growing business sector.

Today there are an estimated 78.2 million domestic dogs here in the USA ⁽¹⁾ and this number is increasing annually, correlating closely to the number of households in the USA.    

78.2 million dogs are a lot of dogs!  To help put this in perspective the estimated resident population of the UK (United Kingdom) was 61.8 million people in mid-2009. Visualizing the population of the UK and correlating that with the number of dogs in the US really brings home the fact that if a significant percentage of our dog owning population do not follow recommended dog waste management etiquette we will all be in quite a mess, literally!

Most people agree that public parks, walk ways and trails are not public bathrooms for people.  Today this statement needs to also apply to dogs due to the sheer number of dogs we now have in our communities.  There is no doubt that the evolution of pet waste management can be likened to the evolution of our own waste management and litter management, in that as the challenges grow the solutions will follow and in the future communities will be designed to include the proper facilities to manage and disposal of pet waste.  However in the meantime, despite the differing policies of different cities ‘all’ dog owners need to take personal responsibility for their dog’s waste disposal.

So what options are available? It is acknowledged that dogs like people can be potty trained.  Also dogs, like people, cannot always hold it in until they get home and thus public toilets/facilities for dogs do need to be provided.  To this end there are a growing number of dog parks, or areas designated within a park especially for dogs and these areas contain facilities to handle dog waste.  Many parks that do not have designated dog areas do provide public waste bins and waste bags for dog owners who may occasionally get caught in need; but this is a public courtesy to help maintain the public spaces and should not be seen as a cart blanche pass to use the public space as a dogs regular toilet spot, or a place to get ‘free’ bags from the dispenser by the handful to use elsewhere.  

Manufacturers have designed numerous tools to help with pet waste management both in and around the home, in the yard as well as for parks and public areas that cater to dogs. However for those that walk their dogs in areas that do not have pet waste facilities the main reason people cite for not disposing of their pets waste is either they didn’t have a bag, or more frequently they ‘bagged it’ but there was nowhere to ‘put it’ so the left it, bagged, on the ground.

Understandably a fresh package is messy, smelly and unhygienic; it is not a package one wants to carry around with them as it not only ties up their hand with this task, but with the thin bags accidents do happen. Add to this the person multitasking; needing to manage other items, perhaps also have young children, dogs, coffee, newspaper etc. also in their hands… you get the picture.  With these challenges in mind PoopPac Dog Waste Case is designed to carry used dog waste bags safely, hygienically, and to conceal all odors until a proper waste facility is available. The case also carries and dispenses unused waste bags.  This tool is a perfect solution for those challenged in walking in areas without adequate facilities and aids the user in effortlessly and conveniently contributing to proper pet waste management, whilst leaving them hands free to enjoy their walk, and without the distraction of trying to dispose to the package as quickly as possible. 

 

The PoopPac Dog Walkers Case is a great solution to the many challenges cited as reasons some dog walkers still neglect to take responsibility for their pet wastes unnecessary negative impact on our environment.

  ⁽¹⁾ The APPA (American Pet Products Assoc.) has been tracking statistics on the pet industry, including the number of pets per household since 1988.  In 2002 the US had approximately 109.3 households of which 36.59% were dog owners.  These 40 million households had a total of 68 million dogs, giving an average of 1.7 dogs per households with dog.  In 2011 we have an estimated 117.6 million households in the US of which 39.37% are households with dogs totaling an estimated 78.2 million dog’s

Bringing the idea to Fruition...

I joined IWI (Inventors Workshop International, as referenced in my last post) in May 2009 and with their guidance I began the process of checking on patents, trademarks, names, copyrights etc. and learning about these subjects. In June 2009 I entered into an agreement with the manufacturer to start working on my CAD drawings so that we could finalize a design and thus produce an estimate for the cost to make a prototype of the case.

With my business plan completed, projected costs calculated, patent research results returned and PoopPac still looking like a viable proposition, in November 2009 I commissioned the manufacturer to go ahead with the prototype. Prototyping went exceedingly well, and we had a PoopPac ready for field market research by January 2010.

However it was not all plain sailing. We hit the 'common' hurdle found in many 'construction jobs' involving materials and labor. By the time our perfect little PoopPac was ready to meet the world we were over budget. I was initially incredibly disappointed (actually a mini meltdown, as you can probably imagine) as I had worked so hard during every meeting with the manufacture to ensure we were keeping the case within the agreed price point but alas the final tally was off (how could this be? I was working with experienced, seasoned professionals...)!

The truth of the matter is we had designed an excellent product, and using the highest quality materials and fine attention to detail we had a wonderful case that we were all very proud of. The problem was the case was not going to be joining the world of high end designer handbags and luggage with great 'brand' recognition. It was a case designed specifically to carry dog waste, to be launched by a new business, on a budget, and with out a comparable product on the market to compare it next to. Thus I felt it would be a very price sensitive product, especially as we were bringing something new to market (being a case to carry pet waste). However once you have 'the perfect case' it is very difficult to start stripping back some of the features to bring the manufacturing costs down, so I decided to go with PoopPac 'Original' knowing I would need to release PoopPac 'Basic' as well, if my business model was to have any chance of being financially viable.

In England we have the saying 'in for a penny, in for a pound'. PoopPac had turned out so well, and the whole team at our manufactures were so excited about our little PoopPac that we decided to go the full distance and build PoopPac 'Lux'; the result-gorgeous! Now would anyone pay the price required for PoopPac Lux? Who knows, but we made it and we love it so there you have it!

My learning curve on this part of my journey was that with the best will in the world, you will go over budget. Working with top designers and crafts people (our manufacturers are recognized as one if the leading designers and manufactures of thermoformed cases in the USA) your team are going for the 'award wining design' the 'perfect' product, and the price point sensitivity is perhaps not quite as sharp to them as to me, the one who has to sell the item... We've all been there; the budget for the house remodel, the 'dress' for the occasion, the 'most' we can spend on a gift... So now I know to build in a cushion and tell NO ONE the cushion is there. Hmm but I would know! OK, note to self; chances are, if designing a product from scratch, you will go over budget - period.

Susan Introducing PoopPac's Award Winning Dog Waste Case

78.2 Million Dogs in the USA and Growing… What’s the scoop with the poop?

Since getting into the dog waste business I am continually amazed at the number of stories and issues that are raised by people disagreeing around the subject of dog waste disposal.  It often becomes a very heated subject and also a very comical one; at least for those not involved in the dispute (the scene with Jim Carey comes to mind from the movie The Mask…).  So why is this such a controversial subject?

Many dog households understand the importance and necessity to manage their pets waste in a responsible way, but others ask ‘what’s the big deal’.  Well the big deal is that there are an estimated 78.2 million domestic dogs here in the US (1) and historically this number is increasing annually (and correlates closely to the number of households in the US).  78.2 million dogs is a lot of dogs!  To help put this in perspective the estimated resident population of the UK (United Kingdom) was 61.8 million people in mid-2009. For me, visualizing the population of the UK and correlating that with the number of dogs in the US really brings home the fact that if a significant percentage of our dog owning population do not follow recommended dog waste management etiquette it is be a very big deal and we will all be in quite a mess, literally!

Most of us will agree that public parks, walk ways and trails are not public bathrooms for dogs, or people. There are just too many of us, dogs and people, sharing an ever decreasing amount of land to act carelessly and without regard for our neighbor’s mutual enjoyment of our public spaces.  Many years ago the public health challenges caused by the improper treatment and disposal of human waste became apparent and as a result in developed countries we now have extensive sewage systems and all new housing developments include sewage facilities.  I have no doubt that the evolution of pet waste management can be likened to the evolution of our own waste management and litter management,  in that as the need grows the solutions will follow and in the future communities will be designed to include the management of and disposal of pet waste.  However in the meantime, despite the differing policies of different cities ‘all’ dog owners need to take personal responsibility for their dogs in this area.

Dogs like people can be potty trained.  Also dogs, like people, cannot always hold it in until they get home and thus public toilets/facilities for dogs do need to be provided.  To this end there are a growing number of dog parks, or areas designated within a park especially for dogs and these areas contain facilities to handle dog waste.  Many parks that do not have designated dog areas do provide public waste bins and waste bags for dog owners who may occasionally get caught in need; but this is not a cart blanche pass to use the public space as their dogs regular toilet spot, or to take the ‘free’ bags from the dispenser by the handful to use elsewhere.   Manufacturers have designed numerous tools to help with pet waste management both in and around the home, in the yard as well as when taking dogs out on walks and hikes.

  With 78.2 million dogs and more on the way, if we want to continue to enjoy the company of our dogs out and about in public places we need to ‘all’ recognize our responsibility to be part of the solutions for achieving excellent waste management.   (1) The APPA (American Pet Products Assoc.) has been tracking statistics on the pet industry, including the number of pets per household since 1988.  In 2002 the US had approximately 109.3 households of which 36.59% were dog owners.  These 40 million households had a total of 68 million dogs, giving an average of 1.7 dogs per households with dog.  In 2011 we have an estimated 117.6 million households in the US of which 39.37% are households with dogs totaling an estimated 78.2 million dog’s  

http://www.pooppac.com

PoopPac Dog Walkers Case; The Right Product at The Right Time

Research, and the tremendous interest shown in PoopPac thus far from the UK, Canada,  Mexico, Japan and Australia have already shown PoopPac has international appeal.  Today dog waste management is a very hot topic; it is controversial and political both domestically and internationally.  The subject of managing dog waste and related stories appears in the main media outlets daily.  As such the PoopPac Dog Walkers Waste Case is the right product at the right time and offers a great business opportunity.

So why has this become such a topical subject recently? In a relatively short period of time we have gone from most dogs living in a household with surrounding land or a garden/yard in which they have been trained to use a particular area of the grounds as their toilet, to more and more dogs moving in with smaller households in urban communities where many now live in apartments, or homes with small yards that do not lend themselves as a place large enough to exercise dogs.  Also increasingly dogs have become much closer human companions, often regarded as a member of the household and as such traveling extensively with their guardians on all trips outside of the home, including trips to the store, restaurant and just about everywhere their guardian goes.  This mobility, combined with restricted home environments has born an increasing necessity to provide solutions for dog waste management. Add to this the ever increasing dog population and it is apparent why pet waste management is a growing business sector.

Today there are an estimated 78.2 million domestic dogs here in the USA ⁽¹⁾ and this number is increasing annually, correlating closely to the number of households in the USA.    

78.2 million dogs are a lot of dogs!  To help put this in perspective the estimated resident population of the UK (United Kingdom) was 61.8 million people in mid-2009. Visualizing the population of the UK and correlating that with the number of dogs in the US really brings home the fact that if a significant percentage of our dog owning population do not follow recommended dog waste management etiquette we will all be in quite a mess, literally!

Most people agree that public parks, walk ways and trails are not public bathrooms for people.  Today this statement needs to also apply to dogs due to the sheer number of dogs we now have in our communities.  There is no doubt that the evolution of pet waste management can be likened to the evolution of our own waste management and litter management, in that as the challenges grow the solutions will follow and in the future communities will be designed to include the proper facilities to manage and disposal of pet waste.  However in the meantime, despite the differing policies of different cities ‘all’ dog owners need to take personal responsibility for their dog’s waste disposal.

So what options are available? It is acknowledged that dogs like people can be potty trained.  Also dogs, like people, cannot always hold it in until they get home and thus public toilets/facilities for dogs do need to be provided.  To this end there are a growing number of dog parks, or areas designated within a park especially for dogs and these areas contain facilities to handle dog waste.  Many parks that do not have designated dog areas do provide public waste bins and waste bags for dog owners who may occasionally get caught in need; but this is a public courtesy to help maintain the public spaces and should not be seen as a cart blanche pass to use the public space as a dogs regular toilet spot, or a place to get ‘free’ bags from the dispenser by the handful to use elsewhere.  

Manufacturers have designed numerous tools to help with pet waste management both in and around the home, in the yard as well as for parks and public areas that cater to dogs. However for those that walk their dogs in areas that do not have pet waste facilities the main reason people cite for not disposing of their pets waste is either they didn’t have a bag, or more frequently they ‘bagged it’ but there was nowhere to ‘put it’ so the left it, bagged, on the ground.

Understandably a fresh package is messy, smelly and unhygienic; it is not a package one wants to carry around with them as it not only ties up their hand with this task, but with the thin bags accidents do happen. Add to this the person multitasking; needing to manage other items, perhaps also have young children, dogs, coffee, newspaper etc. also in their hands… you get the picture.  With these challenges in mind PoopPac Dog Waste Case is designed to carry used dog waste bags safely, hygienically, and to conceal all odors until a proper waste facility is available. The case also carries and dispenses unused waste bags.  This tool is a perfect solution for those challenged in walking in areas without adequate facilities and aids the user in effortlessly and conveniently contributing to proper pet waste management, whilst leaving them hands free to enjoy their walk, and without the distraction of trying to dispose to the package as quickly as possible. 

 

The PoopPac Dog Walkers Case is a great solution to the many challenges cited as reasons some dog walkers still neglect to take responsibility for their pet wastes unnecessary negative impact on our environment.

  ⁽¹⁾ The APPA (American Pet Products Assoc.) has been tracking statistics on the pet industry, including the number of pets per household since 1988.  In 2002 the US had approximately 109.3 households of which 36.59% were dog owners.  These 40 million households had a total of 68 million dogs, giving an average of 1.7 dogs per households with dog.  In 2011 we have an estimated 117.6 million households in the US of which 39.37% are households with dogs totaling an estimated 78.2 million dog’s

PoopPac Dog Waste Case

The Idea...

The design for PoopPac came about whilst I was watching a large number of people exercising their dogs on a beach one morning. I was struck by just how many people were holding their ‘used bag’ in one hand, and their coffee in the other – yuk! The more I paid attention the more I noticed all sorts of shenanigans with bags of poop; people standing around chatting, drinking their morning coffee and most with a bag of poop in their hand (and not always the other hand). I noticed abandoned packages, hidden packages, all sorts of things with these packages; it actually became quite amusing. However one thought kept coming to mind ‘you'd think there'd be something to put it in’. Well there wasn't (this was back in the summer of 2008), hence the idea was born.

During our life most of us have good ideas for an invention and some have great ideas, but bringing an idea through to fruition can be quite a daunting task. Having an idea is one thing, having an idea, with the possible tools to hand to bring the idea to fruition, can be quite another matter. In this area I have been incredibly lucky; I found the tools close to home and thus I my idea was viable and had the possibility of coming to life.

My concept for PoopPac was to design a case that was durable and light weight, but most importantly a case that had a rigid frame so that you could pop your package in it and be worry free of smell and accidents and of the ‘package’ touching other items… I had sketched out my idea (no I can not draw and you would laugh if you saw my original sketches...) but I had a starting point; I had the basic features my concept required. Next task was finding a CAD designer to put my basic sketch into some design software so that we could work on the design.

By chance, many years earlier, I had visited a company in Santa Barbara that specialized in making high quality, durable cases; primarily for the medical industry and government/military. The materials used by this company and their technique in forming would lend themselves very well to my concept. Were they still in business? Would they take me on as a client? As good fortune would have it the company where still in full swing and they agreed to work with me with finalizing my design and prototyping.

So my first word of encouragement to those of you with an idea is to explore who may already have the facilities and expertise to work with you on your prototype, and eventually manufacture for you. Many manufactures in the USA have existing capacity, experience and the skills you need. They maybe making something completely different currently but the fit maybe there to work with you too! It's a great starting place.

My next 'good fortune' was that I found a group called the Inventors Workshop International (IWI) and as luck would have it this international non-profit group is headquartered in Santa Barbara, and believe it or not, is located one block from the manufacturing company I mentioned! My background is IT and Sales; I am totally new to design, manufacturing and retail and I had never thought I would ever be inventing anything. IWI is a wonderful organization that supports people to fully explore their idea for a new concept, be it a physical product, intellectual property, or a non-profit... This organization was very instrumental in guiding me through the process of bring my idea to fruition and continues to support me through these early days of my new business. See IWI: http://www.inventorsworkshop.info/index.php I have worked with two other good organizations that support individuals wishing to start up their own business and they are SCORE and WEV

SCORE, Counselors to America's Small Businesses, is a nonprofit association dedicated to entrepreneur education and the formation, growth and success of small business nationwide. SCORE is a resource partner with the U.S Small Business Administration (SBA) http://sbscore.org/about_score.html

WEV: Womens Economic Ventures Women’s Economic Ventures (WEV, pronounced “weave”) is a local, non-profit organization dedicated to creating a just and equitable society through the economic empowerment of women. http://www.wevonline.org/

With the support of a local manufacturer willing to work with me on my prototype, and IWI, my idea now had wings...

First blog...

My intention with this little blog is to document, on a weekly basis, my progress in trying to start a new business and track my progress in launching a new product that I designed and manufacture.

I was inspired to do this as a 'blog' as opposed to in a personal journal, as I have had so much support from complete strangers in bringing an idea to market, that I think some of my experiences may be of interest to others and motivate them too, to take their idea to the next level... I know I will also be climbing a steep learning curve and therefore my experiences may be of assistance to others in perhaps avoiding some of the challenges I am sure I will be creating for myself due to lack of prior experience, and funds,... thus my 'journal' will be 'public', at least for now ;-)

The best laid plans... We are six months into my project and I finally get to my blog! Basically once we got started with our first soft launch/field market research in April 2010 my little business seemed to take on a life of its own and suddenly here we are six months later and no blogs! Thus now I am making the commitment to blog once a week, so that those who are interested in following the launch of our start-up company can, here! Welcome!

And as I look at my blogs header I laugh; I love my marketing teams title for this blog; "...fabulous tales of product and branding success..." You can see they titled the page; the reality ought to be 'the trials, tribulations, and wins involved in launching a new product" or 'the adventures of a crazy woman with no relevant background or experience launching a new pet product on a tight budget'... you get the picture. Anyway here we are and as I am late to the game in starting this blog I will drop in tomorrow and start with a quick recap of PoopPacs adventures thus far. But right now off to the post office as we have PoopPacs to ship!